Overview
When looking for a CRM, many of our clients have considered Dynamics, as it is one of the main players in the market. Both SwiftFox and Dynamics are cloud-based SaaS CRM platforms, that can have 10 or 10,000 users and enable you to undertake a range of actions with the data stored in them. As a newer player in the market, SwiftFox comes with a different philosophy to Dynamics, which is the start of where differences emerge.
This page can help you understand both platforms and help educate your choice.
Comparing Features
Setup & training
With SwiftFox when you get started you won't need a third party ‘Implementation Partner' to get you set up – the SwiftFox team handle everything.
As part of our commitment to ensuring your success with SwiftFox, we recognise the importance of a hands-on onboarding process. We work closely with our clients during the initial stages of onboarding, collaborating with new clients to import data, configure customisations, and establish new user accounts and appropriate permissions.
Once the platform environment has been set-up and configured, our team will work closely with you to provide a comprehensive overview of the system & train your team. Any webinars or training sessions can be recorded and made available to your team for future reference.
Dynamics set-up can be challenging and a lot of work, and most organisations employ a Dynamics implementation partner to get up and running much faster. Implementation partners are well trained and work closely with your team, however they are expensive and typically their work takes many months.
Dynamics offers online training programs free of charge, however most Dynamics customers employ a full-time staff member to administer the system or outsource this to a consulting agency.
Data security
SwiftFox hosts client data in Australian data centres on Microsoft Azure, so your data stays onshore. The SwiftFox team operates under Australia's only industry-legislated privacy code and is a member of the Australian Data and Insights Association.
Microsoft offers real Australian data residency across Azure Australia East and Australia Southeast, and commits to keeping customer data and backups in the Australia geography. The one published carve-out is Microsoft Entra ID data, which sits outside that commitment. For most organisations this is a strong position — worth reading the exception rather than taking the headline.
Usability
SwiftFox features a beautifully simple user experience. Uncomplicated design is powerful. You, your boss, your intern, the new hire - everyone in your organisation should know how to use, and love using SwiftFox. And you should be able to work out how to use a feature with a few clicks. SwiftFox was built from the ground up in the social media age and our future focussed design principles make it simple to navigate. As a universal CRM, once you understand how to navigate one feature – you can navigate them all!
Dynamics was developed in the early 2000s, and its interface and user experience originates from the design principles of that period. While the platform continually updates, users often find the experience different depending on the features or products you are using that there is a steep learning curve and it is difficult to navigate, particularly for those with limited experience using such software.
Universal CRM
SwiftFox has everything you need in one platform. This is what makes it so powerful. So marvellously simple to use. You can send emails, newsletters, coordinate events, create forms, manage your pipeline, send text messages, have phone calls, tick off your tasks, talk to your team - all from one place, and with one subscription.
Following initial set-up, organisations license SwiftFox on a subscription basis and our central development team take care of ensuring your platform is always updated and at the cutting edge of innovation.
Dynamics’s core CRM is focussed on basic sales features, while its extensive marketing features come at a significant additional monthly cost. Many Dynamics features have been integrated following Dynamics acquiring competitors, so its universality can feel like a ‘bolted-on’ experience.
AI & data innovation
SwiftFox is built by The Red Fox Group, an Australian data analytics company, so AI and analytics are not a bolt-on here. Our AI is deliberately simple: draft an email and send it when your people actually open things, see who is likely to renew or lapse, spot who will donate or buy before you ask.
It is included. There are no credits to buy, no consumption meter running in the background, and no separate AI licence.
Microsoft's AI is Copilot, now metered in Copilot Credits at US$0.01 each with a minimum pre-purchase of 300,000 credits — around US$2,850. Running agents also requires an Azure subscription.
Only Sales Premium (AU$224.50 per user/month) includes credits, at 1,000 per user per month. On Sales Enterprise you buy them separately. If AI is central to your plan, that changes the Enterprise-versus-Premium maths considerably.
New features roadmap
SwiftFox takes care of everything. As a SaaS platform, our team has a long-term development pipeline where we are continuously rolling out new features accessed by all our users. Clients can always submit suggestions for the product roadmap.
Dynamics has a roadmap of releases, however as Dynamics is such a large organisation, enhancements to its core features are led by its US team which make it difficult for client requests to be actioned in a timely manner. Custom development is possible with Dynamics, this requires organisations to hire an external development partner as additional cost.
Ongoing support
SwiftFox has the help you would expect — guides, in-platform training, videos, live webinars, the SwiftFox Academy. But we are also local, and we have a phone. Get stuck and you can talk to someone who can jump on a video call and sort it out. Support is included, not a percentage of your licence.
Basic support comes with the Dynamics subscription. Anything more responsive means Microsoft Unified Support, which is negotiated separately and not list-priced. In practice, most Dynamics organisations get day-to-day support from their implementation partner — which is a commercial relationship of its own.
SwiftFox: What does it do?
SwiftFox is campaign and membership software for organisations that talk to their people at scale. Store contacts, send emails and texts, make calls, run events, build forms, manage memberships, accreditations and awards, track cases and visits, run projects and pipelines, take payments and reconcile them to Xero, publish a member portal — and see every interaction against the one profile.
SwiftFox AI reads that history and tells you what to do with it: who is likely to renew, who is drifting, who will donate, who will show up. Automations then handle the follow-up so your team doesn't have to.
One subscription. Everyone in your organisation gets an account. No per-user fees.
Dynamics
: What does it do?
Dynamics is a cloud-based CRM which consists of a range of apps to help businesses improve efficiency.
For example, through the sales and marketing tool, organisations can track their pipeline and contact current and prospective clients via email.
Data insights are available, however these need to be purchased at an additional cost.
Dynamics also has an inbuilt AI tool called CoPilot to provide tailored solutions to customer issues
Dynamics provides organisations with a platform that integrates with the Microsoft suite of tools, however initially learning the features of the platform can be complex.
An Overview of SwiftFox Users
SwiftFox is campaign and membership software for organisations that talk to their people at scale. Store contacts, send emails and texts, make calls, run events, build forms, manage memberships, accreditations and awards, track cases and visits, run projects and pipelines, take payments and reconcile them to Xero, publish a member portal — and see every interaction against the one profile.
SwiftFox AI reads that history and tells you what to do with it: who is likely to renew, who is drifting, who will donate, who will show up. Automations then handle the follow-up so your team doesn't have to.
One subscription. Everyone in your organisation gets an account. No per-user fees.
An Overview of
Dynamics
Users
Dynamics is a cloud-based CRM which consists of a range of apps to help businesses improve efficiency.
For example, through the sales and marketing tool, organisations can track their pipeline and contact current and prospective clients via email.
Data insights are available, however these need to be purchased at an additional cost.
Dynamics also has an inbuilt AI tool called CoPilot to provide tailored solutions to customer issues
Dynamics provides organisations with a platform that integrates with the Microsoft suite of tools, however initially learning the features of the platform can be complex.
Pricing
SwiftFox charges one subscription for your whole organisation. Everyone gets an account — the ops manager, the intern, the board member who logs in twice a year.
That is a deliberate choice. When licences are rationed, people work around the CRM instead of in it: spreadsheets appear, lists get emailed around, and the 360-degree view you bought the system for quietly stops being true. Per-user pricing also punishes you for growing.
Dynamics 365 Sales Enterprise is AU$157.10 per user per month, ex GST — AU$94,260 a year for 50 people. Marketing is a separate product, Customer Insights, from AU$1,496.60 per tenant per month.
The number Microsoft does not publish is implementation. Dynamics is partner-led, and the partner engagement is typically the biggest line in the first year. Copilot adds another: credits are bought in blocks of 300,000 and running agents requires an Azure subscription.
If your organisation is already deep in Microsoft licensing, that ecosystem fit is a real argument. Just make sure the quote you compare includes the partner.
Time to join SwiftFox? Making the jump is easy!
Get in touch and learn how easy it is to switch to SwiftFox, our team is available to help you every step of the way.
We don’t just tell you to export your data from your old system and figure it out yourself, we sit down and plan with you the most efficient migration process with minimal disruption.
And then a dedicated SwiftFox team member will take care of the transition, including help with set up and data importing if required. No third-party implementation provider required, just us!
SwiftFox and Dynamics Integration
We also know there are times when one part of your organisation may need Dynamics, while SwiftFox meets different requirements. That’s why we also offer a fast integration with Dynamics, powered by Zapier. Integration takes minutes to set up with our SwiftFox and Dynamics templates, and your data will start syncing immediately. This makes it possible for different teams in your organisation to use both platforms.