Overview
When running an event, many of our clients previously used Eventbrite, which they also integrated into a CRM. Both SwiftFox and Eventbrite are cloud-based SaaS platforms, that enable you to undertake a range of actions with the data stored in them. However, Eventbrite is a standalone event management platform, not a CRM, which is where the differences quickly emerge. This page can help you understand both platforms and help educate your choice.
Comparing Features
Setup & training
With SwiftFox when you get started you won't need a third party ‘Implementation Partner' to get you set up – the SwiftFox team handle everything.
As part of our commitment to ensuring your success with SwiftFox, we recognise the importance of a hands-on onboarding process. We work closely with our clients during the initial stages of onboarding, collaborating with new clients to import data, configure customisations, and establish new user accounts and appropriate permissions.
Once the platform environment has been set-up and configured, our team will work closely with you to provide a comprehensive overview of the system & train your team. Any webinars or training sessions can be recorded and made available to your team for future reference.
Eventbrite has a relatively straight-forward set up. Once users have set up an account, they can create an organiser profile where attendees can view events. However, some users did encounter issues with the platform not being intuitive during the set-up phases.
Data security
SwiftFox hosts client data in Australian data centres on Microsoft Azure, so your data stays onshore. The SwiftFox team operates under Australia's only industry-legislated privacy code and is a member of the Australian Data and Insights Association.
Eventbrite is explicit about this: it physically stores personal data in the United States and relies on cross-border transfer safeguards. It states that it complies with the Privacy Act 1988 and the Australian Privacy Principles. That is a clear, honest position from Eventbrite — it just means your attendee data leaves the country.
Usability
SwiftFox features a beautifully simple user experience. Uncomplicated design is powerful. You, your boss, your intern, the new hire - everyone in your organisation should know how to use, and love using SwiftFox. And you should be able to work out how to use a feature with a few clicks. SwiftFox was built from the ground up in the social media age and our future focussed design principles make it simple to navigate. As a universal CRM, once you understand how to navigate one feature – you can navigate them all!
Eventbrite users have found the platform to be easy to use and manage their events. However, some users have encountered issues with the accuracy of the limited data that is collected in addition to system crashes when a large volume of people try to access a particular event.
Universal CRM
SwiftFox has everything you need in one platform. This is what makes it so powerful. So marvellously simple to use. You can send emails, newsletters, coordinate events, create forms, manage your pipeline, send text messages, have phone calls, tick off your tasks, talk to your team - all from one place, and with one subscription.
Following initial set-up, organisations license SwiftFox on a subscription basis and our central development team take care of ensuring your platform is always updated and at the cutting edge of innovation.
Eventbrite is a standalone event management platform, not a CRM, so does not contain most of the features listed in SwiftFox.
AI & data innovation
SwiftFox is built by The Red Fox Group, an Australian data analytics company, so AI and analytics are not a bolt-on here. Our AI is deliberately simple: draft an email and send it when your people actually open things, see who is likely to renew or lapse, spot who will donate or buy before you ask.
It is included. There are no credits to buy, no consumption meter running in the background, and no separate AI licence.
Eventbrite has AI for writing event descriptions, summaries, images and ad copy. It is aimed squarely at marketing an event, which is what Eventbrite is for.
What it does not do is tell you anything about your members — because Eventbrite does not hold members. It holds ticket buyers.
New features roadmap
SwiftFox takes care of everything. As a SaaS platform, our team has a long-term development pipeline where we are continuously rolling out new features accessed by all our users. Clients can always submit suggestions for the product roadmap.
Eventbrite has an ‘All Access’ webpage where users can access support services, news articles and new update and feature information.
Ongoing support
SwiftFox has the help you would expect — guides, in-platform training, videos, live webinars, the SwiftFox Academy. But we are also local, and we have a phone. Get stuck and you can talk to someone who can jump on a video call and sort it out. Support is included, not a percentage of your licence.
Eventbrite gives basic support on its free plan. Live chat and priority support require Premium at A$99 a month.
SwiftFox: What does it do?
SwiftFox is campaign and membership software for organisations that talk to their people at scale. Store contacts, send emails and texts, make calls, run events, build forms, manage memberships, accreditations and awards, track cases and visits, run projects and pipelines, take payments and reconcile them to Xero, publish a member portal — and see every interaction against the one profile.
SwiftFox AI reads that history and tells you what to do with it: who is likely to renew, who is drifting, who will donate, who will show up. Automations then handle the follow-up so your team doesn't have to.
One subscription. Everyone in your organisation gets an account. No per-user fees.
Eventbrite
: What does it do?
EventBrite is an event management platform which allows users to:
- Manage events they are hosting
- Market events
- Ticketing services for fans to attend
- Process online payments
The platform also has data capabilities to provide subscribers with dashboards for information such as ticket sales.
An Overview of SwiftFox Users
SwiftFox is campaign and membership software for organisations that talk to their people at scale. Store contacts, send emails and texts, make calls, run events, build forms, manage memberships, accreditations and awards, track cases and visits, run projects and pipelines, take payments and reconcile them to Xero, publish a member portal — and see every interaction against the one profile.
SwiftFox AI reads that history and tells you what to do with it: who is likely to renew, who is drifting, who will donate, who will show up. Automations then handle the follow-up so your team doesn't have to.
One subscription. Everyone in your organisation gets an account. No per-user fees.
An Overview of
Eventbrite
Users
EventBrite is an event management platform which allows users to:
- Manage events they are hosting
- Market events
- Ticketing services for fans to attend
- Process online payments
The platform also has data capabilities to provide subscribers with dashboards for information such as ticket sales.
Pricing
SwiftFox charges one subscription for your whole organisation. Everyone gets an account — the ops manager, the intern, the board member who logs in twice a year.
That is a deliberate choice. When licences are rationed, people work around the CRM instead of in it: spreadsheets appear, lists get emailed around, and the 360-degree view you bought the system for quietly stops being true. Per-user pricing also punishes you for growing.
Eventbrite works differently to everything else on these pages: it charges a percentage of ticket revenue — 5.35% plus A$1.19 per paid ticket in Australia — and nothing per user or per member. Free events are free.
For an organisation selling A$500,000 of tickets a year, that is around A$33,768, or 6.75% of gross. The cost rises with your success, and because of the flat per-ticket fee it bites hardest on cheap tickets: at A$25 a head the effective rate is closer to 10%.
If your events are mostly for existing members at modest prices, you are paying a marketplace rate for a discovery audience you are not really using.
Time to join SwiftFox? Making the jump is easy!
Get in touch and learn how easy it is to switch to SwiftFox, our team is available to help you every step of the way.
We don’t just tell you to export your data from your old system and figure it out yourself, we sit down and plan with you the most efficient migration process with minimal disruption.
And then a dedicated SwiftFox team member will take care of the transition, including help with set up and data importing if required. No third-party implementation provider required, just us!
SwiftFox and Eventbrite Integration
We also know there are times when one part of your organisation may need Eventbrite, while SwiftFox meets different requirements. That’s why we also offer a fast integration with Eventbrite, powered by Zapier. Integration takes minutes to set up with our SwiftFox and Eventbrite templates, and your data will start syncing immediately. This makes it possible for different teams in your organisation to use both platforms.