Campaign page (after sending)
Open a sent campaign from the Emails landing page to see its overview:
- Campaign performance: the campaign's status (for example Completed) and a tile for each of Delivered, Opened, Clicked, Bounced, Unsubscribed, Blocked, Preferences saved and Marked as spam. The # and % buttons switch the tiles between counts and rates (in percentage view the Clicked tile reads Click rate). Click any tile to open a panel explaining that metric and how its rate is calculated — the Opened and Clicked panels split unique from total counts, and the Clicked panel also shows Click-to-open rate. What each figure means: Understanding email results & metrics (Document ID: 391).
- Email details: View full email, plus Sender name, Sender email, Subject line, Campaign category, Scheduled for, Send method and Total emails sent (sent / total).
- Email status, in two tabs:
- Recipients — every recipient with Recipient name, Recipient email, Status and Scheduled send time. Search, filter, sort and Export the list; each recipient's name links to their profile.
- Link activity — every link in the email with its Unique clicks (the number of contacts who clicked it). Click a link to open Clicked by, listing the name and email of each contact who clicked it.
- A/B Test results (for A/B campaigns): names the winning test and the figure it won on, and compares Test A and Test B in a table of Sent, Delivered, Opened, Clicked and Unsubscribed. The rates use the same calculations as the Campaign performance tiles, so a test won by click rate is judged on click rate (unique clicks ÷ delivered).
Contact-level insights
On a contact's Insights tab, choose Emails:
- Email activity — a table of every campaign that contact received, with Campaign, Sent at, Delivered, Opened and Clicked.
- Chart view — the Email Details chart of Delivered, Opened, Clicked and Bounced as a percentage of total emails.
The same tab also offers Events and Lists insights — see The Financial, Accreditation, Projects and other profile tabs (Document ID: 288).
Emails Dashboard
The Emails Dashboard (permissions required) shows Completed Campaigns YTD, Scheduled Campaigns, Draft Campaigns, Total Emails Sent YTD, Delivered Rate YTD, Opened Rate YTD, Click Through Rate YTD and Unsubscribe Rate YTD, plus Campaigns by Month and Campaigns by Author charts. Its filters default to the current year.
To compare a campaign's click rate with other platforms, use Click rate on the campaign's overview — see Understanding email results & metrics (Document ID: 391).