Event emails

Event emails let you communicate with the event's audience directly from the event. They are created with the same four-step campaign builder used elsewhere in SwiftFox, but with two event-specific capabilities: Send Rules (which target recipients by RSVP status) and AutoMail (which auto-sends an email to anyone added to the event later). Event emails appear on the Emails page marked with a party icon. Open them from the event's Emails section — on a narrower window it sits under the Comms menu (see Events — Overview (Document ID: 190)). The screen is headed Emails, above a line explaining that you can target people by RSVP status or set an email to send automatically as new people are added.

The four-step campaign builder

Click Create new email and work through the four steps:

1. Campaign — name and classify the email.
2. Recipients — for event emails the recipients are the event's audience, the people in its Audience section (the List Builder option is hidden here).
3. Design — build the email on the email canvas.
4. Schedule — choose when and how it sends.

Send Rules

Send Rules target the email at specific RSVP statuses so you reach the right segment:

• Attending — for example, reminders to people who said yes.
• Not attending
• Attended
• Did not attend
• No RSVP — for example, nudges to people who haven't responded.

RSVP statuses are written as Audience & bookings (Document ID: 196) sets them out; that guide owns the full list, including On waitlist and any further RSVP response options your account has added in Settings → Features → Events. Open the Send Rules dropdown on your own account to see which of them it offers.

Design — useful event blocks

In the Design step, add event-relevant blocks to the email canvas:

• Location — show the event location.
• RSVP Link — link to the event's RSVP form (select the relevant form).
• Calendar — let recipients add the event to their calendar.

Scheduling

In the Schedule step you can:

• Send now, or Schedule for later.
• Use Swift Predict or Staggered sending, as with standard campaigns.

AutoMail

AutoMail automatically sends a chosen email whenever a contact is added to the event:

• Mark an email as AutoMail so that anyone newly added to the audience receives it automatically (ideal for an Initial Invite).
• AutoMail does not interact with Send Rules. Use AutoMail for initial invites, and Send Rules for targeted, scheduled segments.

Managing emails

• Clone an event email to reuse it.
• Delete an event email you no longer need.

Sending an event email — step by step

1. In the event's Emails section, click Create new email.
2. Complete the four steps: Campaign → Recipients → Design → Schedule.
3. In Recipients, use Send Rules to target an RSVP segment (for example, Attending for reminders, No RSVP for nudges).
4. In Design, add Location, RSVP Link (select the event's RSVP form), and Calendar blocks as needed.
5. Send now or Schedule (including Predict or Stagger).
6. (Optional) Mark the email as AutoMail so people added to the audience later receive it automatically (note: AutoMail does not combine with Send Rules).