List statistics counts the people in your list and groups them by a geography type or a custom field. Use it to answer questions like "how many of these members live in each suburb?" or "how many households does this list cover in each state electorate?" without exporting the list and counting the rows yourself.
It sits on the Actions stage of the List Builder, in the Reporting group.
Before you start
- The counts run against the records that match your list's conditions, not against rows you have ticked in Results. Any unsaved changes you have made on the Conditions stage are included.
- The action appears on People lists. The cards offered on the Actions stage depend on the list's category, so a list built on another record type — an Organisation list, for example — does not offer it. The category is shown at the top of the Actions stage.
- See Building conditions — rules, criteria and AND/OR logic for setting up the conditions the counts are based on.
Opening List statistics
- Open your list and move through to the Actions stage.
- Under Reporting, select List statistics.
- The panel opens on the same screen, with its own controls and a results area.
Choosing what to count
There are three choices to make before you generate the counts.
Breakdown
Breakdown sets the grouping — one row of counts per value. It is the only required choice, and it defaults to Suburb.
The options are the geography types your account has loaded, plus any custom fields your account has enabled for use in reports and that support native aggregation. On an account with the standard Australian boundary sets loaded, the geography options are Suburb, Federal Electorates, Federal Electorates (New Boundaries), LGAs, Metro Regions, State Electorates, State Electorates (New Boundaries) and State Upper House Electorates. Your own account's list may differ — the boundary sets and custom fields it offers are the ones configured for it.
Address type (optional)
Leave Address type (optional) blank to count people only. Choose an address type — Street Address or Postal Address — to add distinct address counts to the results, so you can see how many separate addresses a group covers rather than how many people.
Suburb and boundary breakdowns are worked out from every matching address on the records. Selecting an address type restricts that to the type you choose.
Break down people by gender
Turn on Break down people by gender to add one extra column per gender value found in the results, alongside the overall people count.
Generating and reading the counts
Select Generate statistics. The results appear beneath the controls:
- A summary line naming the breakdown and the overall totals — the number of people, and, when an address type is selected, the number of distinct addresses and the number of people without an address.
- A note that people with multiple addresses, multi-value fields and shared addresses can appear in more than one group, so the group counts may add up to more than the unique overall totals.
- A Rows count for the number of groups returned.
- The counts table.
The table always starts with a column named after the breakdown you chose, followed by People. The remaining columns depend on your choices:
| Column | When it appears | What it counts |
|---|---|---|
| (breakdown name) | Always | The group — one row per value, for example each suburb |
| People | Always | People in that group |
| Addresses | When an address type is selected | Distinct addresses of that type in that group |
| People without address | When an address type is selected | People in that group with no address of that type |
| (one per gender value) | When Break down people by gender is on | People in that group with that gender value |
Within a group, each person is counted once — but a person can appear in more than one group.
Downloading the counts
Select Download CSV to save the counts as a CSV file with the same columns as the table on screen.
Things to know
- It counts conditions, not selections. Ticking rows on the Results stage makes no difference to the counts — change the list's conditions instead.
- Group counts can exceed the overall totals. Someone with two addresses in different suburbs is counted in both suburb groups, but once in the overall people total.
- People without an address are still counted. They appear in the overall total and in the People without address figure, but they cannot be placed in a geography group.
- Not every custom field is available. Only custom fields your account has enabled for use in reports, and that support native aggregation, appear in the Breakdown list.
- To export the records themselves rather than counts of them, use Export results — see List actions in List Builder and Reviewing results and choosing columns for export.
- To combine several people at one address into a single mailing record, use Mail merge aggregation instead — see Mail merge aggregation (print-ready mailing export).