00:00:04:00 - 00:00:17:02
SwiftFox emails has some delightful stats about how people engage with your campaigns. We're talking delivery rates open rates, click rates, even which specific links caught your reader's attention.

00:00:17:08 - 00:00:35:04
But here's where it gets really interesting. SwiftFox emails lets you set up UTM properties. That's universal tracking metrics for all your links in your email campaigns. This means you can track what happens after someone clicks through your website using Google Analytics.

00:00:35:08 - 00:00:39:33
Don't worry if that sounds a bit technical. It's actually quite straightforward.

00:00:39:37 - 00:00:53:05
When you're on the recipient step of an email campaign, scroll down to find advanced tracking options. Here you'll see three friendly fields campaign name, source, and medium.

00:00:53:09 - 00:01:11:25
Let's break down what each of these tracking properties means. Campaign name. This identifies your specific marketing initiative. For example Spring Promo 2025 or Welcome email. Think of it as giving your campaign a unique tag so you can spot it in the analytics crowd.

00:01:11:29 - 00:01:29:16
Source. This tells you where the traffic came from. For email campaigns this could be newsletter or marketing to distinguish different types of email communications. Or if you're sending emails from different platforms, you might use SwiftFox to track what traffic came from SwiftFox emails.

00:01:29:16 - 00:01:42:39
Medium. This is the marketing channel. For email campaigns. This is usually said to email. It helps you distinguish traffic from emails versus other channels like social media or paid advertising.

00:01:42:43 - 00:01:53:10
Once you set these properties, they automatically added to all links in your email. It's like giving each link a little GPS tracker to see how it performs in Google Analytics.

00:01:53:14 - 00:02:00:34
Check it out, but try not to lose too much time diving into the rabbit hole of Google Analytics. Trust me, I've been there.