As well as your own Contacts, Maps can overlay built-in census and demographic datasets so you can compare your records against external reference data.
Availability
The built-in datasets come from the SwiftFox data library and depend on your environment. If you do not see a data library section in the Add data panel, or the country you need is not listed, your environment does not include it.
Where to find them
- On the Maps landing page, click Add new data to your map.
- The Add data panel opens with Add data from SwiftFox data library at the top.
- Two country sets are offered: Select Australian Datasets and Select New Zealand Datasets.
How the library is organised
The library is a tree you expand level by level — country set, then category, then sub-category, then the individual measure:
- Click Select Australian Datasets or Select New Zealand Datasets.
- Choose a category. Both country sets offer the same seven: Demographics, Economy and Jobs, Education, Election Results, Government Areas, Health and Transport.
- Choose a sub-category. Under Demographics, for example, you will find Age, Population and Property.
- Choose the measure you want to display. Under Population, for example: Families, Language other than English, Migrants, and Population Change Projection 2017-2026.
The categories and measures available depend on the datasets loaded in your environment, so treat the examples above as examples rather than a fixed list.
Check the measure before you add it
Selecting a measure shows its details on the right of the panel:
- a Description of what the layer shows, including how to read the shading — for example, which end of the scale is the low value and which is the high
- the source and period the data comes from, such as the census year
- the Data Custodian — the body that publishes the data, such as the Australian Bureau of Statistics
Read this before you add the layer. It is the quickest way to avoid reading a shaded map backwards.
Add the dataset to the map
Click Add data layer to map at the bottom right of the panel, then Done. The dataset appears as a shaded layer on the map and as a new row in Your Data Center.
Reading the values for an area
Click any shaded area to open a pop-up with that area's figures — the measure, the area's code, and the value for that area. The area's boundary is outlined on the map while the pop-up is open.
Combining with your Contacts layers
Once overlaid, the dataset sits alongside your List Builder layers. Use the controls in Your Data Center — the toggle and the Opacity slider — to read the reference data and your Contacts together clearly. Lowering the dataset's opacity is usually enough to bring your markers forward.
Note that a shaded dataset sits over your markers and takes the click, so while it is on you will get the area pop-up rather than a marker's card. Toggle the dataset off when you want to click a marker. See Managing layers (show or hide, opacity, zoom to extent, delete).
Related User Guides
- Maps — Overview
- Managing layers (show or hide, opacity, zoom to extent, delete)
- Interacting with the map (markers, clusters, zoom, profile drill-through)
- Saving & printing maps
- Creating a map & adding a List Builder data layer